An audio-narrated CV with an AI agent · 4 min

Farouk Bhimji

The CV is the what.
The audio is the why.
The agent is the how.

Customer Success Director Founder Vibe-Coder London, UK
An audio narration of how an engineering education, a dance career, a SaaS founder story and a customer success career all became one.
01

Profile

Customer Success Director with eight years at MuleSoft / Salesforce as a trusted advisor to large enterprise EMEA portfolios, including a $5.46M expansion year at 218% of target that earned EMEA CSM of the Year. My success planning is outcomes-first, an approach I codified into Account 360, which was adopted globally by Salesforce. Previously, I founded and bootstrapped a UK SaaS platform for performing artists, and was a performer myself. Now I’m building production AI-native software solo with Claude Code.

I bring a rare mix of enterprise CS at scale, a founder’s operating instinct, an MEng, and hands-on AI engineering.

02

Selected Highlights

  • $5.46M+
    expansion revenue
    218% of target from a single book, earning EMEA CSM of the Year (FY21).
  • 5 in 5
    YoY promotions
    IC track at MuleSoft / Salesforce: CS Assoc → CSM → Sr CSM → Principal → Sr Principal → Director.
  • FY24
    UKI Influential Leader
    Awarded for highest peer recognition globally, first MuleSoft UKI CSM to reach Double Ranger (Salesforce’s highest learning credential) with honourable mention from Salesforce UKI CEO.
  • A360
    adopted globally
    Co-created Account 360, the joint account-and-success-planning template adopted by Salesforce.
  • 240K
    LoC shipped solo
    Production AI-native software with Claude Code: 4 apps + 4 MCP servers + 3 Chrome extensions in 8 months, 1400+ commits.
03

Experience

Independent
Vibe-Coder · Product Lead · Builder
Nov 2025 – present
London, UK

Shipping production AI-native software solo with Claude Code as engineering partner: 240K LoC TypeScript, 1400+ commits across all projects in 8 months.

faroukbhimji.com

This site: a synced CV and audio career narration, plus a conversational AI agent I built that answers questions about my work and books a call.

  • AI career agent on Claude Sonnet: a tool loop (web search, lead capture, live Google Calendar booking) with an LLM supervisor reviewing every reply, and rate-limit and input guardrails in front.
  • Audio narration synced to the CV: each line highlights and auto-scrolls as the story plays, with hand-drawn pen-stroke emphasis via an SVG turbulence filter.
  • Stack: Astro 5 + React islands, serverless agent endpoint, Upstash rate-limiting, Resend, Vercel.
Farouk’s Gym App

An AI personal trainer that builds your weekly programme, tracks every workout, and explains your performance data in plain English.

  • Built solo on Claude Sonnet 4.6: streaming AI generation, AI insights, WHOOP / FatSecret / Withings integrations.
  • Stack: React + TypeScript + Supabase Edge Functions, Recharts, Sentry, Vitest.
  • Shipped 85K LoC, 611 commits in 7 weeks.
Other Projects
  • Indicator Cockpit · a 50-indicator analytical suite (crypto, equities, indices) built in Pine Script v6, then ported to Python and exposed as an MCP server so Claude reads all 50 at once and writes one cross-indicator synthesis.
  • 40th Birthday Surprise Site · full-stack interactive milestone-birthday tribute platform; React + Express + Drizzle + AWS S3; 24K LoC, 205 commits.
  • Algarve 2026 · interactive trip-planning microsite; React + Vite + Leaflet + Framer Motion.
  • Chrome Extensions · Claude Sidebar (multi-tab AI assistant with streaming, page-context, prompt templates); Full-Page Screenshot (PNG/PDF export); PDF Splitter (in-browser).
Career Break
Recovery, Self-Directed Study, Independent Building
Jan 2025 – Nov 2025
London, UK

Year of recovery from a serious health issue; deep self-guided curriculum in crypto, blockchain, macro and customer success.

Self-Guided Curriculum
  • Crypto / macro: Broken Money (Lyn Alden), Blockchain, Crypto and DeFi (Marco Di Maggio), The Basics of Bitcoins and Blockchains (Antony Lewis).
  • Leadership: Multipliers (Liz Wiseman), Effortless and Essentialism (Greg McKeown).
Mambu
Senior Manager, Customer Success
Aug 2024 – Jan 2025
London, UK

Joined to lead post-sale strategy for UKI banking customers. Departed by mutual agreement to focus on health and recovery.

Scope
  • Led 4 CSMs across UKI; partnered with Professional Services and Support to unblock implementation and product issues, stabilising churn.
  • Drove cross-functional initiative across 4 teams to migrate Customer Success off Gainsight onto Salesforce; owned planning, scope, and stakeholder buy-in, capturing at-risk knowledge from departing staff and building a case for a dedicated-admin hire.
MuleSoft / Salesforce
Customer Success Associate → Customer Success Director
Feb 2017 – Jul 2024
London, UK

Eight years running enterprise Customer Success at MuleSoft / Salesforce; among the largest individual books in EMEA. Customer success methodology built on an outcomes-based “Essentialism” framework.

FY24 + FY25 (partial) · Customer Success Director
  • Customers: Owned 4 named accounts: Unilever, AstraZeneca, CSL, Co-op Bank; ~$12–18M ARR.
  • Commercial: Closed the Unilever Signature Success (premium support) deal by reshaping the pitch around Unilever’s own outcomes (productivity, cost reduction), not the product.
  • Adoption: Spearheaded platform-consolidation positioning at Unilever, mapping MuleSoft capability across their full integration estate and modelling the reuse savings.
  • Customer Health: Achieved 4.7/5 CSAT; delivered 122% of target engagements.
  • Awards: Won FY24 UKI Influential Leader; shortlisted for UKI Senior Manager RVP role (final round).
  • Initiative: Built MuleSoft GPT Engagement Workbooks (genAI before mainstream adoption): guided prompt templates from recurring engagement questions, cutting 10-15 hours of research per engagement; expanded mentoring to AEs (7 mentees in total).
FY23 · Customer Success Director
  • Customers: Managed 8 accounts: Unilever, Diageo, BAT, Ted Baker, CSL, Astellas, Arm, AVEVA; ~$10–15M ARR.
  • Commercial: Delivered £8.56M renewals at 112% of target; secured the 5-year Arm renewal by driving adoption through early-access product; multi-year renewals with Astellas, AVEVA, Ted Baker, Diageo, BAT.
  • Adoption: Drove 54% portfolio-wide platform-capacity (vCore) adoption increase.
  • Customer Health: Maintained 4.7/5 CSAT.
  • Awards: Earned UKI CSM of Q2; first MuleSoft UKI CSM to reach Ranger.
  • Initiative: Authored MuleSoft SM Engagement Model: Admin Checklist (published globally); produced Unilever evangelism video from a 20-frame storyboard (12,000 interfaces, 20 million messages), used in internal Unilever marketing globally; took on 3 CSM mentees across EMEA.
FY22 · Senior Principal CSM
  • Customers: Owned 14 accounts covering CPG, Retail, Pharma and Manufacturing; ~$15.3M ARR.
  • Commercial: Drove $3.68M expansion at 130% of target; renewals 111% of target.
  • Adoption: Transformed CSL platform adoption: pre-prod cores 32% → 95%, prod cores 8% → 96% in 9 months (previously stalled), by replacing a workshop-heavy plan with a lean adoption plan built with their CIO and lead architect.
  • Customer Health: Lifted 11 of 14 customers from at-risk to healthy in a 6-month window; NPS 53.
  • Awards: Secured Q3 Cross-Functional Teaming Award.
  • Initiative: Co-created Account 360 (A360), merging the AE account plan and CSM success plan into one document and piloting it at zero extra work to AEs; rolled out globally in FY23. Took first CSM mentee.
FY21 · Principal CSM
  • Customers: Owned approx. 30 accounts covering Retail, CPG, Manufacturing, Pharma, Financial Services and Media; ~$6–7M ARR.
  • Commercial: Closed $5.46M expansion at 218% of target, expansion surfacing from outcomes-first success plans and internal account-team dry-runs: Dyson (pre + prod Enterprise License Agreement, ELA), Currys (pre-prod ELA), Finastra and Mulberry mid-cycle expansions; renewals 110% of target.
  • Adoption: Carried Dyson’s emergency direct-to-consumer launch through COVID, winning the internal case to gift ~3x platform capacity; it stuck in production and converted into a major ELA and EMEA’s first top-tier (Titanium) support deal.
  • Customer Health: Moved most customers from at-risk to healthy; NPS 53.
  • Awards: Won EMEA CSM of the Year; UKI CSM of Q3.
  • Initiative: Created Teaming for Success 2.0; evolved into Account 360 (A360) template the following year.
FY20 · Senior CSM
  • Managed approx. 60 accounts; $1.07M expansion (41%); renewals 103%; 8.6/10 (NPS); UKI CSM of Q2.
FY19 · Customer Success Manager
  • Owned approx. 80 accounts; $1.74M expansion (83%); renewals 104%; NPS 38; recruited customer advocates to speak at MuleSoft CONNECT; peer-voted “Most likely to volunteer outside of role”.
FY18 · Customer Success Associate
  • Managed approx. 120 accounts; $570K expansion (79%); renewals 110% via a renewal-led three-bucket prioritisation system, recycling accounts as renewals closed early; NPS 25; MuleSoft CONNECT Expert Speaker: “Partner for Customer Success”.
Dance Cast & Talent Cast
Founder
Jul 2010 – Jul 2017
London, UK

Founded two performing-arts SaaS audition services for paid work. Dance Cast in 2010 launched for the UK dance market: what was once a 10,000-member Facebook community became a bespoke freemium SaaS. Expanded in 2014 into Talent Cast across all performing-arts disciplines, a UK-wide subscription audition platform where performers paid for casting alerts; agencies and casting directors paid to post.

  • Customers: Grew to 13,000 paying subscribers; top-four UK casting SaaS.
  • Traction: Grew audition postings from 150 → 250 per month through key-account selling to casting directors and agencies.
  • Build: Built and led a five-engineer team (onshore and offshore) shipping the core platform built on Magento on time.
  • Retention: Reduced post-trial churn 10% via tech-touch lifecycle programme integrating Sailthru, Mailchimp, Mandrill and PayPal.
  • Community: Built community of 16,000+ Facebook followers and 23,000+ Twitter followers (organic, earned).
  • Influence: Catalysed Equity’s #LowPayNoPay industry pay-protection campaign.
Move The World
Marketing Trustee · Board of Trustees
May 2016 – Jun 2019
London, UK

Board trustee for an education charity running global-citizenship programmes for young people in the UK and Ghana, anchored on the UN Sustainable Development Goals.

  • Oversaw all marketing activities for 2-country charity running global-citizenship programmes (UK and Ghana); drove campaign ideation aligned to strategic and granular goals.
RISE Beyond
Platform Development Manager
Apr 2016 – Jul 2017
London, UK

Worked with leadership of a collaboration consultancy to assess their e-learning platform, design new features, and align technology with business strategy.

  • Designed 12–24 month technology development plan deepening alignment between operations and available technology; delivered platform/server upgrades improving performance, UI/UX and engagement.
Dance Career
Professional Dancer, Choreographer & Dance Teacher
Jan 2007 – Oct 2010
London / Worldwide

Performed and choreographed for global recording artists and televised events; taught regular open classes and workshops in London and internationally.

Performances and Choreography
  • Justin Timberlake; Whitney Houston; Jay Sean; Leona Lewis; Black Eyed Peas; The XX; Alexandra Burke.
  • The X Factor; Brit Awards; Britain’s Next Top Model; Victoria’s Secret Fashion Show; Got to Dance.
Teaching and Workshops
  • Taught weekly open dance classes at Danceworks, London.
  • Taught workshops at Pineapple Studios, London.
  • Delivered international workshops across 7 cities: Dublin, Glasgow, Copenhagen, Mumbai, Riga, New York, Utah.
04

Education

Broadway Dance Center
International Student Visa Programme (ISVP)
2005–2007
New York, USA
Imperial College London
MEng Mechanical Engineering, 2:1
2000–2004
London, UK
Haberdashers’ Aske’s School
A Levels: Mathematics (A), Physics (A), Chemistry (A)
1993–2000
Herts, UK
05

Certifications & Professional Development

Coursera
Vibe Coding with Claude Code
Mar 2026
University of Oxford, Saïd Business School
Oxford Artificial Intelligence Programme · 89% (class average 78%)
Nov 2023
MuleSoft / Salesforce
Certified Integration Associate; Accelerate Leadership Programme; Talent Experience (Fearless Feedback, Multipliers, Noticing & Responding)
2023–2024
Squared Online
Multichannel Digital Marketing
2015–2016
06

Key Skills & Tooling

Customer Success
Customer Success ManagementAccount ManagementEnterprise SaaSRenewalsExpansionUpsellCross-SellNet Revenue RetentionCustomer HealthCustomer AdoptionRisk ReductionStakeholder EngagementC-Level / Executive EngagementQBR / EBRVoice of the CustomerCustomer AdvocacyNPSCSATCross-Functional LeadershipMentoring & CoachingOutcome-Based Account Planning
AI & Engineering
Generative AI in Customer SuccessClaude CodeAI-Native SoftwareLLM IntegrationPrompt EngineeringVibe CodingTypeScriptReactSupabasePine ScriptChrome Extensions
Platforms & Tools
MuleSoftSalesforceGainsightiPaaSAPI IntegrationTradingView
Languages
English (native) French (basic) Spanish (basic)

Explore further

Testimonials

Hear what people say

Customers, leaders, colleagues and mentees: what they say after working with me.
Work

See my portfolio

Four chapters across two decades: Vibe-Coder, Customer Success Professional, Founder, Performer.

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