Profile
Customer Success Director with eight years at MuleSoft / Salesforce as a trusted advisor to large enterprise EMEA portfolios — including a $5.46M expansion year at 218% of target that earned EMEA CSM of the Year. My success planning is outcomes-first, an approach I codified into Account 360, which was adopted globally by Salesforce. Previously, I founded and bootstrapped a UK SaaS platform for performing artists, and was a performer myself. Now I’m building production AI-native software solo with Claude Code.
I bring a rare mix of enterprise CS at scale, a founder’s operating instinct, an MEng, and hands-on AI engineering.
Selected Highlights
- $5.46M+expansion revenue218% of target from a single book, earning EMEA CSM of the Year (FY21).
- 5 in 5YoY promotionsIC track at MuleSoft / Salesforce: CS Assoc → CSM → Sr CSM → Principal → Sr Principal → Director.
- FY24UKI Influential LeaderAwarded for highest peer recognition globally, first MuleSoft UKI CSM to reach Double Ranger (top certification tier) with honourable mention from Salesforce UKI CEO.
- A360adopted globallyCo-created Account 360 — joint account-and-success-planning template adopted by Salesforce.
- 210KLoC shipped soloProduction AI-native software with Claude Code — 4 apps + 2 MCP servers + 3 Chrome extensions in 7 months, 1200+ commits.
Experience
Shipping production AI-native software solo with Claude Code as engineering partner — 210K LoC TypeScript, 1200+ commits across all projects in 7 months.
An AI personal trainer that builds your weekly programme, tracks every workout, and explains your performance data in plain English.
- Built solo on Claude Sonnet 4.6 — streaming AI generation, AI insights, WHOOP / FatSecret / Withings integrations.
- Stack: React + TypeScript + Supabase Edge Functions, Recharts, Sentry, Vitest.
- Shipped 83K LoC, 601 commits in 7 weeks.
A 50-indicator analytical suite for crypto, equities, and indices — built in Pine Script v6.
- Coverage: on-chain, macro, market structure, volatility, portfolio targeting, breadth.
- Methods: Z-score normalisation, regime/divergence detection, customisable thresholds.
- 40th Birthday Surprise Site — full-stack interactive milestone-birthday tribute platform; React + Express + Drizzle + AWS S3; 24K LoC, 205 commits.
- Algarve 2026 — interactive trip-planning microsite; React + Vite + Leaflet + Framer Motion.
- faroukbhimji.com — this site — synced CV + audio narration with editorial pen-stroke emphasis; Astro 5 + React islands + SVG turbulence.
- Chrome Extensions — Claude Sidebar (multi-tab AI assistant with streaming, page-context, prompt templates); Full-Page Screenshot (PNG/PDF export); PDF Splitter (in-browser).
Year of recovery from a serious health issue; deep self-guided curriculum in crypto, blockchain, macro and customer success.
- Crypto / macro — Broken Money (Lyn Alden), Blockchain, Crypto and DeFi (Marco Di Maggio), The Basics of Bitcoins and Blockchains (Antony Lewis).
- Leadership — Multipliers (Liz Wiseman), Effortless and Essentialism (Greg McKeown).
Joined to lead post-sale strategy for UKI banking customers. Departed by mutual agreement to focus on health and recovery.
- Led 4 CSMs across UKI; partnered with Professional Services and Support to unblock implementation and product issues, stabilising churn.
- Drove cross-functional initiative across 4 teams to migrate Customer Success off Gainsight onto Salesforce — owned planning, scope, and stakeholder buy-in.
Eight years running enterprise Customer Success at MuleSoft / Salesforce — among the largest individual books in EMEA. Customer success methodology built on an outcomes-based “Essentialism” framework.
- Customers: Owned 4 named accounts: Unilever, AstraZeneca, CSL, Co-op Bank; ~$12–18M ARR.
- Commercial: Closed Unilever Signature Success deal.
- Adoption: Spearheaded platform-consolidation positioning at Unilever.
- Customer Health: Achieved 4.7/5 CSAT; delivered 122% of target engagements.
- Awards: Won FY24 UKI Influential Leader; shortlisted for UKI Senior Manager RVP role (final round).
- Initiative: Built MuleSoft GPT Engagement Workbooks — genAI in CS delivery before mainstream adoption; expanded mentoring to AEs — 7 mentees in total.
- Customers: Managed 8 accounts: Unilever, Diageo, BAT, Ted Baker, CSL, Astellas, Arm, AVEVA; ~$10–15M ARR.
- Commercial: Delivered £8.56M renewals at 112% of target; 5-year Arm renewal; multi-year renewals with Astellas, AVEVA, Ted Baker, Diageo, BAT.
- Adoption: Drove 54% portfolio-wide platform-capacity (vCore) adoption increase.
- Customer Health: Maintained 4.7/5 CSAT.
- Awards: Earned UKI CSM of Q2; first MuleSoft UKI CSM to reach Ranger.
- Initiative: Authored MuleSoft SM Engagement Model — Admin Checklist (published globally); produced Unilever evangelism video content used in internal Unilever marketing globally; took on 3 CSM mentees across EMEA.
- Customers: Owned 14 accounts covering CPG, Retail, Pharma and Manufacturing; ~$15.3M ARR.
- Commercial: Drove $3.68M expansion at 130% of target; renewals 111% of target.
- Adoption: Transformed CSL platform adoption — pre-prod cores 32% → 95%, prod cores 8% → 96% in 9 months (previously stalled).
- Customer Health: Lifted 11 of 14 customers from at-risk to healthy in a 6-month window; NPS 53.
- Awards: Secured Q3 Cross-Functional Teaming Award.
- Initiative: Co-created Account 360 (A360) and outcome-based account planning sessions — a cross-functional methodology rolled out globally in FY23. Took first CSM mentee.
- Customers: Owned approx. 30 accounts covering Retail, CPG, Manufacturing, Pharma, Financial Services and Media; ~$6–7M ARR.
- Commercial: Closed $5.46M expansion at 218% of target — Dyson (pre + prod Enterprise License Agreement, ELA), DSG Retail (pre-prod ELA), Finastra and Mulberry mid-cycle expansions; renewals 110% of target.
- Customer Health: Moved most customers from at-risk to healthy; NPS 53.
- Awards: Won EMEA CSM of the Year; UKI CSM of Q3.
- Initiative: Created Teaming for Success 2.0 — evolved into Account 360 (A360) template the following year.
- Managed approx. 60 accounts; $1.07M expansion (41%); renewals 103%; 8.6/10 (NPS); UKI CSM of Q2.
- Owned approx. 80 accounts; $1.74M expansion (83%); renewals 104%; NPS 38; recruited customer advocates to speak at MuleSoft CONNECT; peer-voted “Most likely to volunteer outside of role”.
- Managed approx. 120 accounts; $570K expansion (79%); renewals 110%; NPS 25; MuleSoft CONNECT Expert Speaker — “Partner for Customer Success”.
Founded two performing-arts SaaS audition services for paid work. Dance Cast in 2010 launched for the UK dance market — what was once a 10,000-member Facebook community became a bespoke freemium SaaS. Expanded in 2014 into Talent Cast across all performing-arts disciplines — a UK-wide subscription audition platform where performers paid for casting alerts; agencies and casting directors paid to post.
- Customers: Grew to 13,000 paying subscribers; top-four UK casting SaaS.
- Traction: Grew audition postings from 150 → 250 per month through key-account selling to casting directors and agencies.
- Build: Built and led a five-engineer team (onshore and offshore) shipping the core platform built on Magento on time.
- Retention: Reduced post-trial churn 10% via tech-touch lifecycle programme integrating Sailthru, Mailchimp, Mandrill and PayPal.
- Influence: Catalysed Equity’s #LowPayNoPay industry pay-protection campaign.
Board trustee for an education charity running global-citizenship programmes for young people in the UK and Ghana, anchored on the UN Sustainable Development Goals.
- Oversaw all marketing activities for 2-country charity running global-citizenship programmes (UK and Ghana); drove campaign ideation aligned to strategic and granular goals.
Worked with leadership of a collaboration consultancy to assess their e-learning platform, design new features, and align technology with business strategy.
- Designed 12–24 month technology development plan deepening alignment between operations and available technology; delivered platform/server upgrades improving performance, UI/UX and engagement.
Performed and choreographed for global recording artists and televised events; taught regular open classes and workshops in London and internationally.
- Justin Timberlake; Whitney Houston; Jay Sean; Leona Lewis; Black Eyed Peas; The XX; Alexandra Burke.
- The X Factor; Brit Awards; Britain’s Next Top Model; Victoria’s Secret Fashion Show; Got to Dance.
- Taught weekly open dance classes at Danceworks, London.
- Taught workshops at Pineapple Studios, London.
- Delivered international workshops across 7 cities: Dublin, Glasgow, Copenhagen, Mumbai, Riga, New York, Utah.