An audio-narrated CV with an AI agent · 4 min

Farouk Bhimji

The CV is the what.
The audio is the why.
The agent is the how.

Customer Success Director Founder Vibe-Coder London, UK
An audio narration of how an engineering education, a dance career, a SaaS founder story and a customer success career all became one.
01

Profile

Customer Success Director with eight years running large enterprise EMEA portfolios at MuleSoft / Salesforce, including a $5.46M expansion year at 218% of target that earned EMEA CSM of the Year. My success planning is outcomes-first, an approach I codified into Account 360, which was adopted globally by Salesforce. Previously, I founded and bootstrapped a UK SaaS platform for performing artists, and was a performer myself. Now I’m building production AI-native software solo with Claude Code.

I bring a rare mix of enterprise CS at scale, a founder’s operating instinct, an MEng, and hands-on AI engineering.

02

Selected Highlights

  • $5.46M+
    expansion revenue
    218% of target from a single book, earning EMEA CSM of the Year (FY21).
  • 5 in 5
    YoY promotions
    IC track at MuleSoft / Salesforce: CS Assoc → CSM → Sr CSM → Principal → Sr Principal → Director.
  • FY24
    UKI Influential Leader
    Awarded for highest peer recognition globally, first MuleSoft UKI CSM to reach Double Ranger (Salesforce’s highest learning credential) with honourable mention from Salesforce UKI CEO.
  • A360
    adopted globally
    Co-created Account 360, the joint account-and-success-planning template adopted by Salesforce.
  • 360K
    LoC shipped solo
    Production AI-native software with Claude Code: 4 apps + 4 MCP servers + 3 Chrome extensions since November 2025, 2500+ commits.
03

Experience

Independent
Vibe-Coder · Product Lead · Builder
Nov 2025 – present
London, UK

Shipping production AI-native software solo with Claude Code as engineering partner: 360K LoC of production code, 2500+ commits across all projects.

faroukbhimji.com

This site: a synced CV and audio career narration, plus a conversational AI agent I built that answers questions about my work and books a call.

  • AI career agent on Claude Sonnet: a tool loop (web search, lead capture, live Google Calendar booking) with an LLM supervisor reviewing every reply, and rate-limit and input guardrails in front.
  • Audio narration synced to the CV: each line highlights and auto-scrolls as the story plays, with hand-drawn pen-stroke emphasis via an SVG turbulence filter.
  • Stack: Astro 5 + React islands, serverless agent endpoint, Upstash rate-limiting, Resend, Vercel.
Farouk’s Gym App

An AI personal trainer that builds your weekly programme, tracks every workout, and explains your performance data in plain English.

  • Built solo on Claude Sonnet 4.6: streaming AI generation, AI insights, WHOOP / FatSecret / Withings integrations.
  • Stack: React + TypeScript + Supabase Edge Functions, Recharts, Sentry, Vitest.
  • Shipped 78K LoC, 598 commits in 7 weeks.
Other Projects
  • Indicator Cockpit · a market-analysis tool that tracks 50 indicators across crypto, equities and indices, with Claude reading all 50 and writing one plain-English summary (Python, MCP server).
  • 40th Birthday Surprise Site · full-stack interactive milestone-birthday tribute platform; React + Express + Drizzle + AWS S3; 30K LoC, 296 commits.
  • Algarve 2026 · interactive trip-planning microsite; React + Vite + Leaflet + Framer Motion.
  • Chrome Extensions · Claude Sidebar (multi-tab AI assistant with streaming, page-context, prompt templates); Full-Page Screenshot (PNG/PDF export); PDF Splitter (in-browser).
Career Break
Recovery, Self-Directed Study, Independent Building
Feb 2025 – Nov 2025
London, UK

Year of recovery from a serious health issue; deep self-guided curriculum in crypto, blockchain, macro and customer success.

Self-Guided Curriculum
  • Crypto / macro: Broken Money (Lyn Alden), Blockchain, Crypto and DeFi (Marco Di Maggio), The Basics of Bitcoins and Blockchains (Antony Lewis).
  • Leadership: Multipliers (Liz Wiseman), Effortless and Essentialism (Greg McKeown).
Mambu
Senior Manager, Customer Success
Aug 2024 – Jan 2025
London, UK

Joined to lead post-sale strategy for UKI banking customers. Departed by mutual agreement to focus on health and recovery.

Scope
  • Led 4 CSMs across UKI; partnered with Professional Services and Support to unblock implementation and product issues, stabilising churn.
  • Drove cross-functional initiative across 4 teams to migrate Customer Success off Gainsight onto Salesforce; owned planning, scope, and stakeholder buy-in, capturing at-risk knowledge from departing staff and building a case for a dedicated-admin hire.
MuleSoft / Salesforce
Customer Success Associate → Customer Success Director
Feb 2017 – Jul 2024
London, UK

Eight years running enterprise Customer Success at MuleSoft / Salesforce; among the largest individual books in EMEA, moving from high-volume books to named enterprise accounts, covering adoption, renewal and expansion throughout. Customer success methodology built on an outcomes-based “Essentialism” framework.

FY24 + FY25 (partial) · Customer Success Director
  • Customers: Owned 4 named accounts: Unilever, AstraZeneca, CSL, Co-op Bank; ~$12–18M ARR.
  • Commercial: Closed the Unilever Signature Success (premium support) deal by reshaping the pitch around Unilever’s own outcomes (productivity, cost reduction), not the product.
  • Adoption: Spearheaded platform-consolidation positioning at Unilever, mapping MuleSoft capability across their full integration estate and modelling the reuse savings.
  • Customer Health: Achieved 4.7/5 CSAT; delivered 122% of target engagements.
  • Awards: Won FY24 UKI Influential Leader; shortlisted for UKI Senior Manager RVP role (final round).
  • Initiative: Built MuleSoft GPT Engagement Workbooks (genAI before mainstream adoption): guided prompt templates from recurring engagement questions, cutting 10-15 hours of research per engagement; expanded mentoring to AEs (7 mentees in total).
FY23 · Customer Success Director
  • Customers: Managed 8 accounts: Unilever, Diageo, BAT, Ted Baker, CSL, Astellas, Arm, AVEVA; ~$10–15M ARR.
  • Commercial: Delivered £8.56M renewals at 112% of target; secured the 5-year Arm renewal by driving adoption through early-access product; multi-year renewals with Astellas, AVEVA, Ted Baker, Diageo, BAT.
  • Adoption: Drove 54% portfolio-wide platform-capacity (vCore) adoption increase.
  • Customer Health: Maintained 4.7/5 CSAT.
  • Awards: Earned UKI CSM of Q2; first MuleSoft UKI CSM to reach Ranger.
  • Initiative: Authored MuleSoft SM Engagement Model: Admin Checklist (published globally); produced Unilever evangelism video from a 20-frame storyboard (12,000 interfaces, 20 million messages), used in internal Unilever marketing globally; took on 3 CSM mentees across EMEA.
FY22 · Senior Principal CSM
  • Customers: Owned 14 accounts covering CPG, Retail, Pharma and Manufacturing; ~$15.3M ARR.
  • Commercial: Drove $3.68M expansion at 130% of target; renewals 111% of target.
  • Adoption: Transformed CSL platform adoption in 9 months: production cores 8% → 96% (pre-prod 32% → 95%) on a previously stalled customer, by replacing a workshop-heavy plan with a lean adoption plan built with their integration lead.
  • Customer Health: Lifted 11 of 14 customers from at-risk to healthy in a 6-month window; NPS 53.
  • Awards: Secured Q3 Cross-Functional Teaming Award.
  • Initiative: Co-created Account 360 (A360), merging the AE account plan and CSM success plan into one document and piloting it at zero extra work to AEs; rolled out globally in FY23. Took first CSM mentee.
FY21 · Principal CSM
  • Customers: Owned approx. 30 accounts covering Retail, CPG, Manufacturing, Pharma, Financial Services and Media; ~$6–7M ARR.
  • Commercial: Closed $5.46M expansion at 218% of target, expansion surfacing from outcomes-first success plans and internal account-team dry-runs: Dyson (pre + prod Enterprise License Agreement, ELA), Currys (pre-prod ELA), Finastra and Mulberry mid-cycle expansions; renewals 110% of target.
  • Adoption: Carried Dyson’s emergency direct-to-consumer launch through COVID, winning the internal case to gift ~3x platform capacity; it stuck in production and converted into a major ELA and EMEA’s first top-tier (Titanium) support deal.
  • Customer Health: Moved most customers from at-risk to healthy; NPS 53.
  • Awards: Won EMEA CSM of the Year; UKI CSM of Q3.
  • Initiative: Created Teaming for Success 2.0; evolved into Account 360 (A360) template the following year.
FY20 · Senior CSM
  • Managed approx. 60 accounts; $1.07M expansion (41%); renewals 103%; 8.6/10 (NPS); UKI CSM of Q2.
FY19 · Customer Success Manager
  • Owned approx. 80 accounts; $1.74M expansion (83%); renewals 104%; NPS 38; recruited customer advocates to speak at MuleSoft CONNECT; peer-voted “Most likely to volunteer outside of role”.
FY18 · Customer Success Associate
  • Delivered renewals at 110% across approx. 120 accounts via a renewal-led three-bucket prioritisation system, recycling accounts as renewals closed early; $570K expansion (79%); MuleSoft CONNECT Expert Speaker: “Partner for Customer Success”.
Dance Cast & Talent Cast
Founder
Jul 2010 – Jul 2017
London, UK

Founded two performing-arts SaaS audition services for paid work. Dance Cast in 2010 launched for the UK dance market: what was once a 10,000-member Facebook community became a bespoke freemium SaaS. Expanded in 2013 into Talent Cast across all performing-arts disciplines, a UK-wide subscription audition platform where performers paid for casting alerts; agencies and casting directors paid to post.

  • Customers: Grew to 13,000 paying subscribers; top-four UK casting SaaS.
  • Traction: Grew audition postings from 150 → 250 per month through key-account selling to casting directors and agencies.
  • Build: Built and led a five-engineer team (onshore and offshore) shipping the core platform built on Magento on time.
  • Retention: Reduced post-trial churn 10% via tech-touch lifecycle programme integrating Sailthru, Mailchimp, Mandrill and PayPal.
  • Community: Built community of 16,000+ Facebook followers and 23,000+ Twitter followers (organic, earned).
  • Influence: Catalysed Equity’s #LowPayNoPay industry pay-protection campaign.
Move The World
Marketing Trustee · Board of Trustees
May 2016 – Jun 2019
London, UK

Board trustee for an education charity running global-citizenship programmes for young people in the UK and Ghana, anchored on the UN Sustainable Development Goals.

  • Oversaw all marketing activities for 2-country charity running global-citizenship programmes (UK and Ghana); drove campaign ideation aligned to strategic and granular goals.
RISE Beyond
Platform Development Manager
Apr 2016 – Jul 2017
London, UK

Worked with leadership of a collaboration consultancy to assess their e-learning platform, design new features, and align technology with business strategy.

  • Designed 12–24 month technology development plan deepening alignment between operations and available technology; delivered platform/server upgrades improving performance, UI/UX and engagement.
Dance Career
Professional Dancer, Choreographer & Dance Teacher
Jan 2007 – Oct 2010
London / Worldwide

Performed and choreographed for global recording artists and televised events; taught regular open classes and workshops in London and internationally.

Performances and Choreography
  • Justin Timberlake; Whitney Houston; Jay Sean; Leona Lewis; Black Eyed Peas; The XX; Alexandra Burke.
  • The X Factor; Brit Awards; Britain’s Next Top Model; Victoria’s Secret Fashion Show; Got to Dance.
Teaching and Workshops
  • Taught weekly open dance classes at Danceworks, London.
  • Taught workshops at Pineapple Studios, London.
  • Delivered international workshops across 7 cities: Dublin, Glasgow, Copenhagen, Mumbai, Riga, New York, Utah.
04

Education

Broadway Dance Center
International Student Visa Programme (ISVP)
2005–2007
New York, USA
Imperial College London
MEng Mechanical Engineering, 2:1
2000–2004
London, UK
Haberdashers’ Aske’s School
A Levels: Mathematics (A), Physics (A), Chemistry (A)
1993–2000
Herts, UK
05

Certifications & Professional Development

Coursera
Vibe Coding with Claude Code
Mar 2026
University of Oxford, Saïd Business School
Oxford Artificial Intelligence Programme · 89% (class average 78%)
Nov 2023
MuleSoft / Salesforce
Certified Integration Associate; Accelerate Leadership Programme; Talent Experience (Fearless Feedback, Multipliers, Noticing & Responding)
2023–2024
Squared Online
Multichannel Digital Marketing
2015–2016
06

Key Skills & Tooling

Customer Success
Customer Success ManagementAccount ManagementEnterprise SaaSRenewalsExpansionUpsellCross-SellNet Revenue RetentionCustomer HealthCustomer AdoptionRisk ReductionStakeholder EngagementC-Level / Executive EngagementQBR / EBRVoice of the CustomerCustomer AdvocacyNPSCSATCross-Functional LeadershipMentoring & CoachingOutcome-Based Account Planning
AI & Engineering
Generative AI in Customer SuccessClaude CodeAI-Native SoftwareLLM IntegrationPrompt EngineeringVibe CodingTypeScriptReactSupabasePine ScriptChrome Extensions
Platforms & Tools
MuleSoftSalesforceGainsightiPaaSAPI IntegrationTradingView
Languages
English (native) French (basic) Spanish (basic)

Explore further

Testimonials

Hear what people say

Customers, leaders, colleagues and mentees: what they say after working with me.
Work

See my portfolio

Four chapters across two decades: Vibe-Coder, Customer Success Professional, Founder, Performer.

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